OUR HISTORY

Making mobility available for the many

Since its inception, Dacia has made it its mission to make new, essential and reliable vehicles available for the many. The brand has evolved over the years, adapting to meet the needs of its customers while staying true to its roots. In doing so, it has broken the mould and shaken up the automotive market on several occasions. Each of its flagship models is like a revolution in itself.

DACIA, A BRAND REBORN

Dacia was created in Romania in 1966, with a clear objective: to provide modern, reliable and affordable vehicles to the people of Romania. It was dubbed Dacia after the name given by the Romans to the region now known as Romania.Renault took over Dacia in 1999, marking a strategic shift. Dacia thus became a Groupe Renault brand, opening up a new era in terms of quality.

LOGAN LAUNCHED IN 2004

Originally designed for emerging markets at the unbeatable price of €5,000, Logan is a modern and robust family saloon that was a renaissance for the brand. It revolutionised the automotive market and achieved incredible commercial success, including in Western Europe, where Logan was launched in 2005.

SANDERO LAUNCHED IN 2008

Sandero was the second major launch for the Dacia brand. It is also its best-selling model. Its generous dimensions, practical design, versatility and affordable price tag are just a few of the qualities that make Sandero the best-selling car in Europe.     

DUSTER LAUNCHED IN 2010

With Duster, Dacia once again broke down automotive industry stereotypes. In addition to being the most affordable SUV, Duster is an attractive vehicle with real off-road capabilities. Once again, the brand enjoyed great commercial success.     

THE SUCCESS CONTINUES

Today, the Dacia brand operates in 44 countries in Europe and the Mediterranean region, serving more than 7 million customers.The story continues, with a new revolution in the works: Spring, the little car that makes electric driving accessible for all.